The Sims 3 official website, compared to other websites, is really outdated, it never left the 2000s. So, I re-imagined the website to how it would look like updated to the present.

In addition to the site looking outdated, as an end user and gamer myself, I found some problems while using the platform, mostly with navigation, systems, readability and presentation. To address these, I redesigned the whole look of the website based on its existing brand identity and visual direction, refined the branding implementation to the site, experimented with different layouts and systems for presentation, organized the content, created some new systems and layouts, refined the existing elements and systems, and other necessary adjustments to improve the look and usability, and fit modern gaming website trends and standards.

I was inspired by the different gaming websites and the current The Sims website while doing this exercise. The Sims 3 site is one of the sites I often visit, and I really love for it to look updated, so I made this a personal project of mine to practice graphic and web design.

All the photos and text used are from EA and The Sims 3.

I want to thank the following Simmers for letting me borrow their photos and usernames for the redesigned Exchange page mock-up: @faeriefrolic, @shuckleberrysims, @miss-may-i, @ticklemerainbows, and @simsreaper :)